Senior UX Designer

March 20, 2023
Remote (New Zealand & Australia)
Job type:
Full time

2UP Games Limited

At 2UP Games, we bring new game experiences to a massive audience. We’re a remote-first studio, backed by Supercell. We offer the adventure of a startup, with the backing of the biggest name in mobile games. 

Our mission is to unleash player creativity using generative AI. We believe everyone deserves to be creative. With the arrival of generative AI, we’re strapping rocket boosters onto our players' creativity! We’re make games that simply weren’t possible a year ago

  • Fresh twists on existing games.
  • Whole new categories of games.

Our current project is a social drawing and guessing game, where players’ drawings magically come to life with AI image generation. We’re on a journey to become the studio best placed to make “the next big game” on mobile, using cutting-edge tech, the best craft, and the best team. Are you up for it?

We’re a team of eight game-making veterans. We have employees from Magic Leap, Space Ape, Millipede, PikPok and more!  We’re always looking for talented and experienced people to join the mission. We have a heritage of making co-op games, such as Highfive Heroes.

Job Description – Senior UX Designer

As a Senior UX Designer at 2UP Games, you’ll be responsible for creating an outstanding player experience. You’ll be in charge of UX - from philosophy, to wireframes, to implementing UI in Unity. 

You revel in the challenge of making gameplay and meta systems connect with players. You’ll help players unleash their creativity with AI. You unearth players’ desires and ensure we meet them.

You’ll create interfaces which combine usability and sensory pleasure. It’ll feel native and nice on a mobile screen. You’ll collaborate with product, design, artists and developers.

This role suits people with mid to senior-level experience, who wish to grow while having enormous impact in a small-team.

Bonus points if you have art / icon skills, or have an interest in Generative AI.

A note for those with less experience: Don’t tick all the boxes? Don’t count yourself out! If you believe you could grow into it, AND you have a portfolio of problem solving with UX, then drop us a line.


  • Rapid UX Iteration: Generate a wide range of possible approaches for any player experience. You’ll know when to draw on a Post-It, when to do wireframes, and when to talk it through.
  • Collaborate: Team up with designers and programmers to nail promising user flows.
  • Player Advocate: You’ll make sure we never lose sight of the player experience.
  • Learn Generative AI: Dive deep into this brave new world. AI can seem like magic – and you’ll help players and your teammates feel like magicians.
  • Implement: Make the UI work in every aspect ratio, with support from developers for the “tricky stuff”.
  • Refine: Shape how we approach UI and UX at 2UP Games.
  • Grow: Use your additional skills to make the team and the game a better place. Want to extend into design, programming or product management? We gotcha.


  • 3+ years of crafting user interfaces for games or mobile applications
  • A portfolio demonstrating UX problem solving
  • Proficiency in rapid prototyping tools such as Figma, Balsamiq, Sketch, Miro Illustrator or… Post-Its :)
  • Ability to take feedback to improve UX solutions. It’s a truism that everyone has an opinion on UI. Being able to digest it and make the end result better is a big part of the job.
  • You have the right to work in New Zealand or Australia

Bonus Points

  • Able to implement and commit many UI changes without help from a developer
  • Familiarity with Unity’s UI tools
  • Experience working in a structured Agile environment, such as Agile Scrum or kanban
  • A passion for learning about Generative AI
  • Experience conducting user tests, either in person, or remote (Playtest Cloud, etc.)
  • You understand the principles of UI animation, e.g. you know the difference between “ease in” and “ease out”, and when to use them
  • You have additional art, coding or design skills, and want to grow them
  • Experience with source control, such as Git
  • You know the difference between “Signifiers” and “Affordances” :)

Work Hours

This is a startup, does that mean I’ll work crazy hours?

We want the team to be happy and productive for the long haul. We balance a sensible baseline with the occasional need to push hard.

  • Baseline of 40 hours per week. 
  • Some flexibility when you work the hours within a week. 
  • Occasional surges around milestone releases. 
  • Once a game is released - rostered time “on call” to respond if there are problems.

Employee Values

These values describe how we aim to work at 2UP Games. 

  • We’re Considerate We’re trying to do something hard, together. Take the time to help your co-workers achieve their dreams. Collaborate compassionately, critique respectfully, and listen deeply.

  • We’re Motivated – We are pioneers, motivated from within. We work to support everyone’s productivity. And we never lose sight of the goal: shipping our games to millions of delighted players.

  • We’re Individuals. Find the awesome—your way. Bring yourself to work: your strengths, your quirks, and your ways of getting things done. Be your best self, no one else.


Drop us a line on Please include your CV, why you’re interested in the job, and a link to your portfolio.

Sound like you? Send your CV through to us: